Undertaking public relations activities to reach out to NESB clients

Here are some public relations activities Multicultural Marketing and Management has undertaken:

MMM is the multicultural marketing agent for Instant Scratchies, Lotto and Lotto Strike. Since 1991 MMM has provided market research and promotional advice on cultural diversity issues to NSW Lotteries. In 1996 MMM undertook qualitative and quantitative market research projects on ethnic communities for the Instant Scratchies division and all NSW Lotteries games. In 1996 and 1997 MMM managed ethnic media liaison and media coverage of the Festival of Cultures organised by Sydney Opera House management and sponsored by NSW Lotteries. MMM developed and implemented the 1999/2000 Instant Scratchies Ethnic Marketing Plan. We designed print and radio advertisements and editorials, radio and newspaper promotions and organised promotional events.

NSW Roads and Traffic Authority - MMM has conducted a range of communication campaigns for the RTA including developing a manual on profiles of 20 ethnic communities in NSW for future RTA marketing and communication campaigns. Specific campaigns included the Multi-lane Roundabouts Public Relations and Information Campaign targeting Arabic, Chinese, Greek, Italian, Spanish and Vietnamese communities. MMM organised a NESB media launch and multi-lingual brochures and posters distributed through key community dissemination points. We arranged the briefing of Road Safety Officers on the new laws. Community radio interviews and talkback/phone-ins were conducted on SBS radio in community languages, enhanced by a telephone hotline for the NESB public. Other campaigns included the Run the Red, Run the Risk radio campaign conducted in six languages. For the road safety awareness campaign, aimed at changing attitudes to and behaviour within ethnic communities on road safety.