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1997 Multicultural Marketing Award Grand Prize Winner
Since 1993
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About MMM
Our Services
Multicultural society
Strategy development
Multicultural research
Consultation
Cultural training
Production
Translation
Presentation
Public relations
Ethnic media
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Multicultural Marketing and Management can enhance your organisation's profile and market penetration within ethnic communities. Our expertise covers more than 30 community languages.
We can offer you offer a range of services including:
- Development and implementation of strategic ethnic marketing plans (press for more details);
- Ethnic market appraisals including market gaps, trends, competitor analysis, and advice on ethnic community attitudes, perceptions, demographics, and events (press for more details);
- Multicultural quantitative and qualitative research including in-depth interviews, street polls, telephone surveys, and focus groups for concept research, product testing, information needs, and communication strategies (press for more details) ;
- Ethnic advertising campaigns including design, writing copy in English and in community languages, translation and typesetting, and advising on ethnic media placement (press for more details);
- Public relations activities targeting NESB people including product launches and competitions, public forums and meetings, and sponsorship of community organisations and events (press for more details);
- Conference and seminar organisation (press for more details);
- Development and production of promotional and resource materials in ethnic languages(press for more details);
- Translation of marketing material into all languages (press for more details);
- Maximising quality service provision by analysing staff training needs and designing and conducting cultural training and skill development programs (press for more details); and
- Evaluation of communication campaigns in targeted communities (press for more details).
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