1997 Multicultural Marketing Award Grand Prize Winner


Since 1993
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Multicultural society
Strategy development
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Cultural training
Production
Translation
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Ethnic media

What should you get from a cultural training?

  • A cultural training should allow you to understand the basic of culture and its implications for communication with NESB clients.
  • After the training, you should be able to describe the cultural diversity in Australia and particularly your target client groups.
  • Distinguish the myths and facts in relation to ethnic groups and migrants that could affect your effective communication with them.
  • You should also learn about the principles of culturally appropriate and user friendly services.
  • And be aware of the effective communication skills with NESB clients.

We develop the following training workshops for our clients: Press here to see extract of the trainining materials

  • How to undertake multicultural market research?
  • How to use ethnic media effectively?
  • How to export to overseas markets?
  • How to present to NESB or international audience?
  • Relocating your staff - Preparing for the cultural shock

Here are some training projects Multicultural Marketing and Management has undertaken:

MMM developed a cultural training workshop for the Department of Land and Water Conservation. This was part of the communication strategy on the water amnesty for the Hawkesbury/Nepean Region from 1999-2001. The strategy targeted legal and illegal water users amongst Arabic, Chinese, Maltese, Khmer, Italian and Vietnamese communities.

For the federal government of Agriculture, Fisheries and Forestry, we developed a training workshop on culturally appropriate services. This is part of the NESB communication campaign about the department's Agriculture - Advancing Australia program. The campaign targetted Arabic, Chinese, Italian, Greek, Croatian, Maltese, Macedonian, Vietnamese and Punjabi primary producers nationwide. (Press here to see extract of the training materials)


Home About MMM Our Services Multicultural Society Strategy Development Multicultural Research Consultation Cultural Training Production Translation Presentation Public relations Ethnic Media


Multicultural Marketing and Management
81-83 Shepherd Street
Chippendale NSW 2008
Australia
Phone: 02-8399-0011
Fax: 02-9760-0877
E-mail: info@emdgroup.com.au